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Your Website Content Will Not Be Read

domain name ownership

Most manufacturers don't really own their domain name-your website address (e.g. LucasMetalWorks.com or RSU.edu). What you say? To officially own a domain name you need to be listed as the "Registrant" on the domain name ownership records or better known as the "WhoIs" records.

Do you own your domain name? If not, your website is not safe.

 

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Your Website Content Will Not Be Read

never updating your website

A website is never finished, task complete. It evolves as your company evolves, your products/services change, and customer expectations change.  Potential customers not only take notice of companies who don't update their website, Google does too.

Most manufacturers don't update their website because they don't know how to or they don't have access to their website. If you don't keep your website updated you'll become irrelevant to your targeted customers and to Google's Search Results.

Are you updating your website?

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Your Website Content Will Not Be Read

where do you want me to click

Most manufacturers don’t have clear Call-To-Actions (CTAs) on their websites. A Call-To-Action (CTA) is the direction to the final step in the purchasing process you want the customer to take after they have read your company’s website content.

Is your website sales oriented? Where do you want customers to click?

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Your Website Content Will Not Be Read

more page content. less gets read.

Too many manufacturers agonize over the actual words that go onto a webpage. Today's website visitors only have time to read on average 20% of a page's text.

Give your website visitors what content they need and nothing more. Be short, be direct, and most importantly, be sales-oriented.

Are you agonizing over your website's content? Is it keep you from launching a website?

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Your Website Content Will Not Be Read

ignoring mobile website visitors comes with a punishment.

Google is now penalizing companies who have websites that are not mobile friendly. Thus, this means that companies who ignore the needs of mobile website visitors, will now start to see their search engine performance on Google negatively affected by having websites that are not mobile friendly.

Mobile friendly means that your website adapts to and functions appropriately on mobile devices. Mobile can mean phone or tablet.

Is your website mobile-friendly? Do you know what a mobile visitor expects?

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