A video is a great way to engage your audience while telling your manufacturing or industrial service provider business’ story.
We’ll be the first to admit, we love a good video And if a picture is for a thousand words, a video has to speak for more!
In today’s visual age, visitors to your manufacturing website tend to gravitate towards images and moving images versus written text and content. In fact, by 2019, online videos will be responsible for four-fifths of global internet traffic!
That’s why so many manufacturers and industrial service providers are picking up the video camera in 2018.
Making sure every aspect of your website and social media channels are working together to tell your company’s story in a positive way is so important. And just as a great company video can promote brand awareness, trust and excitement among current and future customers, a bad one can do the exact opposite.
So if you’ve been toying with the idea of documenting your business’ awesome company culture but don’t know where to begin, here are a few do’s that will improve your footage and engage your audience.
The Big Three
Every good story needs a beginning, middle, and end or rising action, climax, and resolution, and yours are no different. When was your company founded? What challenges did the owner overcome to arrive where you are today? Where is your company heading in the future?
These are the kinds of questions that will help you to start thinking in terms of telling your story on camera.
Okay, okay, so you don’t have to make your viewers cry, but including a little emotional appeal will help viewers to relate to and remember you better.
What emotion do you want people to associate with your company’s brand? Empowerment? Pride? Strength? When you’ve chosen the emotion the next step is to brainstorm how you can make each part of your video promote it.
Can You Hear Me Now?
Let’s be honest, a video can be the most professional and visually stimulating thing we’ve ever seen, but if it has bad audio, we’re not impressed.
Keep this in mind as you film and edit your video footage, and give audio the same attention you give to everything else.
Sound Proof Your Surroundings
If you’re planning on adding narration to your video, it’s best to cut back on unwanted background noise by finding a quiet room where you can record voice-overs.
And if you’re planning a voice over, make sure the microphone you use works and sounds great.
Choose Your Music Wisely
Choose music that is consistent with your manufacturing brand.
Some videos are set entirely to music or include a melody along with the narration.
We’re big fans of music! Including it in your company’s video is a great way to speak to the emotions we talked about previously and make your video polished and entertaining.
If you want to set your scenes to music, we recommend you really think about the emotions certain songs will provoke with viewers and purchase a song or songs that will best promote your company branding–like choosing an anthem.
We also recommend choosing an anthem without lyrics so as not to distract viewers from the message you’re trying to send.
Be sure to check out the next six secrets to great manufacturing videos in our next post. And, if you haven’t given much thought to capturing the heart of your company with a camera, consider what videos could do for your awesome brand!