SEO: What is it & Why is it Important?
Our manufacturing clients often ask us “what is SEO and why is it important?” Here we will outline exactly what SEO is and why it is important for your manufacturing website. This will enable a solid understanding of SEO and build foundational SEO knowledge.
What is SEO?
SEO stands for Search Engine Optimization. It refers to techniques that help your manufacturing website rank higher in search engine results pages (SERPs). Ultimately, this makes your manufacturing website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google.
Being the top result on SERP’s establishes the highest authority and relevancy of your manufacturing site’s link in regards to a user’s search.
The higher the rank, the more traffic to your manufacturing website. The more traffic to your manufacturing website, the higher the opportunity for generating leads and landing potential customers.
SEO works by optimizing your manufacturing website’s pages, conducting keyword research, and earning inbound links. Generally, you can see results of SEO efforts once the webpage has been crawled and indexed by a search engine. There are a lot of ways to improve the SEO of your site pages. Search engines also look for elements including keywords, image tags, title tags, inbound links, and internal link structure.
Additionally, search engines also look at site design and structure, visitor behavior, as well as other external, off-site factors to determine how highly ranked your manufacturing website should be in their search engine result pages.
Why is SEO Important?
The majority of online traffic is driven by search results. Paid advertising and other platforms can generate traffic, however, the best part of SEO is that it is organic. Studies show that of all US searches, only ~2.8% of people click on paid advertisements. Additionally, SEO has ~20X more traffic opportunities than PPC on both mobile and desktop.
Advertising needs constant funding in order to send traffic to your manufacturing website. Whereas organic search results cover more digital real estate, receive more clicks than paid advertising, while also appearing more credible to searchers. SEO is one of the only online marketing channels when set up properly can continue to pay dividends over time.
Before plunging into SEO, make sure you’ve laid out your manufacturing business goals, then use SEO to help you accomplish them — not the other way around.
SEO accomplishes so much more than vanity metrics. When done properly, it helps real businesses achieve real goals for their success.
If you have more questions about SEO or want to discuss your manufacturing website goals, schedule a free meeting with us. We will be happy to talk with you!