Is Your Website a Lead Terminator or Generator?
Your manufacturing website is one of the most effective lead generating tools in your marketing arsenal. There are many different ways to increase website visitors, upping your visitor count doesn’t always equal sales.
Visitor-to-lead conversion is the key to healthy business growth and should be at the forefront of your mind when creating or redesigning your website.
With that, your friends at Driven Digital proudly present Part 1 of your lead generating checklist!
Are Your Site’s Pages of Action?
No one likes having to track down their cashier at the grocery store–& no one likes button hunting on your site. Oftentimes, website visitors are on a mission to take some form of action. Some may know what that action is but other times, they are doing research and don’t have a clear sense of purpose.
Calls to action or CTAs come into play when they guide this group of information gatherers forward through the purchasing process without feeling lost.
Just like no one likes having to track down their cashier at the grocery store–no one likes button hunting on your site. That’s why including one primary and several secondary calls to action on each page is a must.
The primary call should always be the #1 thing you want visitors to do. Make it bold and above the fold. Secondary calls can be a little less conspicuous but should be pointed to different steps in the purchasing funnel. There’s no magic number when it comes to calls to action, but about three per page is a good guideline to follow.
Forms of Equal Function
Online forms gather your leads’ contact information, and the best part is, it’s information they want you to have!
When site visitors fill out an online form, it’s a good indicator they’re interested in what your company has to offer. These are the visitors that often become leads, so whether your business quotes, sells, or services, take advantage of online forms and embed them when you can.
Be a Blogger
Keeping a company blog is a great idea for so many reasons–including its ability to be a traffic and lead generating machine. We know, we push blogs a lot. But keeping a company blog is a great idea for so many reasons–including its ability to be a traffic and lead generating machine.
Every post is indexed by search engines, which means each post is an opportunity to reach potential customers 24/7. And the best part? Post views increase over time, so whether you wrote it years, months or days ago, your content is always working for you.
So if your website isn’t working the company blog, start blogging! And remember to include a call to action in each awesome new post.
But Wait, There’s More
You’re in the business of lead generation, and we’re in the business of helping you reach your target customers online every day, so stay tuned for our next post when we’ll look at more ways you can generate leads instead of killing them. Questions? Contact us today or request a free web analysis.