Is Your Website A Lead Terminator or Generator? Part II
Today we have two more best practices for you that’ll help your manufacturing or service providing website attract more leads.
Last Week On…
Last week was all about leads, and we talked about two ways you can start turning your manufacturing website into a lead generating machine. Today we have two more best practices for you that’ll help your manufacturing or service providing website attract more leads.
The purpose of your website should be to promote visitor action so it’s important your site is easy to read and easy to navigate. Layout, whitespace, color, font, and CTA placement are all tools that will help your visitors find exactly what they’re looking for.
The Right Design
Design your web pages with lead generation in mind. This can be done by directing people’s attention to the action areas on each page.
People generally follow a certain eye path when reading a website. It begins in the upper left-hand corner and moves in an F-pattern. Because of this, you’ll want to keep your primary calls to action within the “F’.
For visitors to trust you enough to become leads, they need to believe in your company’s brand. And to believe in your company’s brand, they need to see real social proof like:
- Customer testimonials or quotes
- Written or recorded customer case studies
- Client logos
- Trust seals
Lead the Way
Adding these two value-adding techniques to your web plan will help you begin turning site visitors into leads. Want to know what else you can do to help your website attract your target customer? Ask the team!
WHO WE ARE
Driven Digital is a Digital Marketing Agency whose mission is to give manufacturers the competitive edge they need to stand out online
Driven Digital provides manufacturers with full-service digital marketing services. We refine and define who and what companies are to their most profitable customers. We develop competitive advantages and earn more sales and market share for manufacturers. If you are a manufacturer who is in the market for a new website or would like to know how we can make your website reflect the quality and success of your business, visit our website to get a quote or email us at firstname.lastname@example.org to learn more! Also, check us out on Facebook and LinkedIn!