When it comes to your manufacturing website, Driven Digital’s Search Engine Optimization or SEO specialists say SEO is more important now than it has ever been before. What Does SEO Have To Do With Marketing My Manufacturing Company? Search engines such as Google, Yahoo, and Bing have ever-changing SEO formulas or algorithms that determine where a website appears within the results pages of a…

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We now explore one important element of your website – the page title. Page title optimization is often overlooked, but it’s an essential part of any great SEO strategy. Page titles or title tags are clickable headlines displayed on search engine results pages (SERPs). It is also usually the headline that appears when you share a…

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A stagnant website won’t drive sales. If you are going to invest the time, money, and resources into developing and designing a new website, you also need to invest time, money, and resources to keep the content on that website current. This includes making sure images, product information, and purchasing information is up to date.…

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Every day, people are searching the web for businesses like yours, and first impressions matter! If you’re cringing at your desk, you may have a website that has fallen by the wayside or is taking a snooze. Keeping website content fresh and exciting can be a chore when you’re trying to run a business. We get it!…

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Most manufacturers lack the time and expertise to build a website that gets results. The fact is, manufacturers simply don’t have the time to take their eye off production to make sure their website is keeping up with the competition—and they shouldn’t have to. Driven Digital has built hundreds of manufacturing websites. Because we focus…

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Businesses automatically focus on acquiring new customers, investing in marketing, and advertising efforts just to garner new customers. But successful businesses know that customer retention can be a greater and quicker profit avenue than attracting new customers. If you want your business to achieve sales success and a wider customer base, take care of your…

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We have analyzed thousands of manufacturers’ websites and we see the same critical mistakes, time, and time again. Manufacturers generally lack the time and expertise to build a website that gets results. Building a website can be hard for manufacturers! In fact, most manufacturers make HUGE mistakes and don’t even realize it. It’s time to…

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Today we have two more best practices for you that’ll help your manufacturing or service providing website attract more leads. Last Week On… Last week was all about leads, and we talked about two ways you can start turning your manufacturing website into a lead generating machine. Today we have two more best practices for you…

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Your manufacturing website is one of the most effective lead generating tools in your marketing arsenal. There are many different ways to increase website visitors, upping your visitor count doesn’t always equal sales.  Visitor-to-lead conversion is the key to healthy business growth and should be at the forefront of your mind when creating or redesigning your website.…

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Every manufacturing website needs quality content to survive the competition in the digital world. One of the most effective ways to create content is through blogging. And you’ll have to come up with effective and engaging blog topics. According to statistics, businesses featuring blogs as a key part of their websites have a 434% better…

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