Going global with your manufacturing or industrial service providing company is a game changer, and while it may sound like a risky business venture, the pros far outweigh the cons. Here are a couple of reasons why:
Being the first of your competitors to expand your manufacturing business overseas is the key to capturing the attention of international leads early-on. Beating your competition to the global punch also discourages your local competitors from making the same move–good news for you and really bad news for the other guys!
Local manufacturers and industrial service providers often experience a glass ceiling effect or plateau in sales after a while. Targeting international customers means an increased market, and a larger market means more customers, increased revenue and profit.
With the new and exciting opportunities that come with owning an international company comes the real responsibility to convert potential customers into leads no matter their language, culture or time zone.
Where They Go Wrong
Too many international businesses miss out on lead-customer conversion because their website, website content and social media channels are geared towards a very specific, local audience and not one that’s international. And while it’s an easy mistake to make, it can be devastating to a business.
You don’t have to be a global expert to grow your business, but you do need to make sure your digital marketing is on-point with your new image, target market and company vision. That’s where we come in.
Where You’ll Get It Right
If you’re considering globalizing your business, we’ve got your back!
Our awesome team of experts knows what it takes to go international and has helped many manufacturing companies and industrial service providers take their digital presence from local to global.