Content Optimization, or On-page optimization, in SEO is the process of maximizing the results your content achieves from search engines, including improvements in rankings, organic traffic, and conversions. This process includes making sure keywords are present, adding title and meta tags, and relevant links.

Content Optimization provides essential data for search engines so they can determine what your content is about. The information is used in the search results and they display relevant keyword terms and phrases. Content comes in many forms like:

• Text
• Images
• Videos
• News

The processes used for Content Optimization need to be tailored to the types of content that is being produced.