SEO stands for Search Engine Optimization. It refers to techniques that help your website rank higher in search engine results pages (SERPs). Ultimately, this makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google.

SEO works by optimizing your website's pages, conducting keyword research, and earning inbound links. Generally, you can see results of SEO efforts once the webpage has been crawled and indexed by a search engine. There are a lot of ways to improve the SEO of your site pages. Search engines also look for elements including keywords, image tags, title tags, inbound links, and internal link structure.

Additionally, search engines also look at site design and structure, visitor behavior, as well as other external, off-site factors to determine how highly ranked your website should be in their search engine result pages.

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your website through search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your website. Keywords are just one of the main elements of SEO.

In other words, you need to know how people are looking for the products, services, or information that your company offers, in order to make it easy for them to find you. Otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.

This is why developing a list of keywords is one of the first and most important steps in any search engine optimization strategy. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Keywords are foundational for all your other SEO efforts, it is well worth the time and investment to ensure your SEO keywords are relevant to your audience and effectively organized for action.

Google’s algorithm and information gathered by the search engine “spiders” create a ranking for a website. Then, the websites are displayed on search result pages in an order that reflects Google’s opinion of each website’s authority.

Being the top result on SERP's establishes the highest authority and relevancy of your website’s link in regards to a user’s search.

The higher the rank, the more traffic to your website. The more traffic to your website, the higher the opportunity for generating leads and landing potential customers. As you can tell now, it’s pretty important.

Your website visitors are hoping to be able to go to your companies website and find where they can buy your products or services. If your website does not have this feature, then your competition most likely does and you are giving them the advantage. Your website visitors may leave your website and go to your competition just because they offer a dealer locator.