Landing Page Creation

What is a Landing Page?

A Landing Page is a standalone web page. It is disconnected from the rest of your site, since it does not contain a navigation, but it does include a call to action, form, and other items.


Why is it important?

Unlike the standard homepage, which serves multiple purposes, the Landing Page only serves one purpose, and that is to convert a visitor into a lead by having them act (sign up, buy, or download).