Online Reputation Management
What is Online Reputation Management?
Online Reputation Management (ORM) means taking control of the online conversation. These techniques and strategies ensure that users are finding the right information when they are looking for you on the internet.
Why is it important?
The internet has become the first, and most trusted, source of information for everyone. People make decisions based on what is found online, and so having a good online reputation is important. Counteracting the human bias for gossip ensures that important content isn’t tarnished by rumors and your reputation is represented positively and accurately.