Optimize Image Alt Tags
What are Image Alt Tags?
Alt (Alternative) Tags, also known as “alt text, “alt descriptions”, or “alt attributes” are used within an HTML code to describe the appearance and function of an image on a page.
Why are they important?
Adding alternative text to photos is an important principle of web accessibility, and choosing the right keywords can make sure your image is described accurately. Alt Tags do all of the following:
- Help screen readers that are used by visually impaired users read alt tags to better understand an image
- Display in place of an image if an image file cannot load
- Provide better image context/descriptions to search engine crawlers, helping them to index an image properly