Optimize the URL Slug

What is a URL Slug?

A URL Slug is the part of a URL or link that comes after the domain extension and explains the page’s content.


Why are they important?

A URL Slug:

  • Helps users determine what a page is about
  • Is something people will see in the search results
  • Includes words that you want to rank for

It’s important to make sure your slug is in line with what people expect to see when visiting your site. Having a good slug for your page or post can benefit your SEO.