Phone Call Tracking & Analytics

What is Phone Call Tracking & Analytics?

Phone Call Tracking & Analytics tracks phone calls that come from your website, learns what devices people are calling from, and also where they’re coming from.


Why is it important?

By phone call tracking, it allows you to better optimize your website to target those used devices and locations, and to measure success of advertising campaigns. 

Other benefits of tracking phone calls include:

  • Improve customer service
  • Measure online & offline campaign effectiveness
  • Understand which keywords are leading to phone calls