What is a Schema Implementation?
Schema markup is code that helps search engines to understand your content and better represent it in the search results. Once added to a webpage, Schema markup creates an enhanced description, which appears in search results.
Why is it important?
A Schema markup’s primary function is to help search engines, like Google, to better understand your content. They also power rich snippets, which can often lead to more site traffic since the search results are more relevant to users.