Citation Strategy
What is a Citation?
A Citation is the mention of your business’ name, address, and number (NAP) across the web on websites like a business directories, apps, or social platforms.
Citations are divided into two categories: Structured and Unstructured.
- Structured citations is a standard business listing that can often be found on virtual directories and review websites. These listings often show the most accurate and complete form of NAP information.
- Unstructured citations is considered any other mentions of a business that aren't included in a standardized directory, such as a blog or virtual article. A NAP may not be included but still offer a significant opportunity to boost SEO and branding.
How do Citations impact my SEO ranking?
All search engines amass data and information about a business and if the information is credible as well as accurate, then the search engine trust the validity of said data and your site. However, if the information pings back as inconsistent (such as a different naming scheme on two social medias) then it will be viewed negatively and impact your local SEO.
Unmanaged and incorrect information can confuse consumers as well as search engines, making your business harder to located and access.
Why is it important?
Citations help search engines to verify that your business exists. Search engines use the citations to verify the accuracy and consistency of the contact details. If your NAP (Name, Address, Phone) is listed in many credible sources, it signals to Google that your business is legit. This helps to create authority, establish trust, and improves your ranking on the local search results.
How do we help?
Our citation strategy consists of:
- Citation Analysis
- Citation Report
- Competitor's Citations
- Citation Recommendations
- Fix Consistency or Name, Address, and Phone (NAP)
- Add 10 Citations per month
Missing or incorrect Citations negatively impacts your ranking in search results. Let us show you the key citations to get your business ranking higher!
