A Comprehensive Step-by-Step Plan to Optimize Your Web Presence and Increase Sales

Whats in The MAP?

number one Competitive Analysis

We deploy a competitive analysis strategy that identifies your major competitors and researches their SEO rankings, keywords, and overall web presence.

By doing this, we create an aggressive search engine optimization strategy that will improve upon your competitors (and probably make them cry). Our SEO strategy will allow you to adjust for their strengths and capitalize on their weaknesses.

During this process we will:

  • Identify competitors

  • Analyze competitor's strengths and weaknesses

  • Determine competitive positioning

  • Create a Comprehensive SEO Strategy  

    • Complete with Tactical Action Plan

    • Includes SEO Deployment Schedule

Without a solid understanding of your competitor's online web presence positioning, your SEO efforts will fall flatter than the search results on the second page of Google.

number one Website Health

A healthy website is more than just a good-looking site. Search engines like Google don’t index and rank websites based upon beauty; they rank sites in search based upon how well they are optimized. To begin, we start with a site audit. The audit determines the number of total errors and warnings that are found on your web pages. Most of these errors and warnings lead to a negative user experience. Again, optimized web pages improve your search engine rankings.

  • Site Health Report
    • Meta Description
    • Broken Links
    • Page Speed
    • Mobile Usability

Not properly managing your website health means you are missing out on many opportunities to rank higher on keywords that your potential customers are searching for to find your products and services.

number one Keyword Strategy

The keyword strategy process begins with a keyword analysis resulting in our top recommended keywords and strategy moving forward. Creating a strong keyword strategy is one of the most important things you can do to improve SEO.

Our keyword strategy consists of:

  • Keyword Analysis
    • Your Current Top 10 Keywords/Key Phrases
    • Your Competitor's Top 10 Keywords/Key Phrases
    • Keyword Search Volume
    • Your Current Keyword Search Ranking
  • Keyword Recommendations
    • Recommended Top 10 Keywords/Key Phrases
    • Keyword to Page Mapping Suggestions

A strong keyword strategy is important for SEO because it increases both site visibility and traffic. It is equally important to know how to do it right, as well as understand why it’s so necessary.

number one Content Strategy

Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search results.

This means you can't simply create content for the sake of just having content on your website and expect to see any results. Millions of blogs and web pages are created each day, so you need to be strategic about what content you create and how you create it.

Key factors to consider when creating content include:

  • keyword distribution
  • keyword density
  • content layering and optimal internal linking
  • understanding linkability and identifying opportunities
  • regular addition of new content
  • maintenance of existing content

Our SEO content strategy includes these processes—and several more that aren't listed here (our secret sauce):

  • Content Analysis
    • Evaluate Keyword Density & Distribution
    • Evaluate Quantity of Content
    • Evaluate Usability
    • Evaluate CTAs
      • Based on User Persona & Sales Process
  • Content Recommendations
    1. 9 Element Homepage Strategy (includes Wireframe)
      1. The Header - Pass the “Grunt Test”
      1. Clear Navigation - If you Confuse, you Lose
      1. The Stakes - What is at stake if customers don’t buy your product?
      1. Value Proposition - What benefits will your customers experience when they buy your product or service?

 

      1. Primary Call-to-Action - Tell them what you want them to do.
      1. Guide - To position yourself as the Guide in your customer’s story, you need to establish empathy and authority.

 

      1. Product/Service Description - List the top three products or services that you sell.
      1. The Plan - The goal for the “plan” section of your website is to provide your customer with a simple path that shows how simple it is to do business with you.

 

      1. Secondary Call-to-Action - Optional, depending on the Buyer’s Persona and the Buyer’s Journey.

 
 

  • Determine & Implement Segmented CTAs
    • Based on Buyers Personas
  • Content Growth Plan
    • Posting to Blog on a Regular Basis
    • Content Page Creation (based on Keywords)

Content strategy isn't only vital to the success of your SEO campaign, it can be overwhelming and a lot to manage. We'll lay out a straightforward content creation plan with content ideas, tactics, and a perfectly curated timeline.

number one Citation Strategy

Citations help search engines to verify that your business exists. Search engines use the citations to verify the accuracy of the contact details. If your NAP (Name, Address, Phone) is listed in many credible sources, it signals to Google that your business is legit. This helps to create authority, establish trust, and improves your ranking on the local search results.

With that said it's important to implement a citation strategy to put your business as a credible source online!

Our citation strategy consists of:

  • Citation Analysis

    • Citation Report
    • Competitor's Citations
  • Citation Recommendations

    • Fix Consistency or Name, Address, and Phone (NAP)
    • Add 10 Citations per month

Missing or incorrect Citations negatively impacts your ranking in search results. Let us show you the key citations to get your business ranking higher!

number one Online Reputation Strategy

Online reputation creates, cultivates, and maintains your brand name and its good standing online.

No reviews or limited reviews hurt your business just as much as bad reviews.

One of the first things potential clients look for in their buyer research is qualified—and quantified—reviews from other consumers.

We'll help build your brand's online reputation by providing:

  • Online Reputation Analysis

    • Online Review Report
      • Count of Reviews
      • Average Rating
  • Online Review Recommendations

    • Respond to All Online Reviews (where possible)
    • Deploy Review Campaign to Current/Past Customers

Online reviews are the single most important factor for building instant trust, authority, and credibility with potential customers.

Don't overlook the importance of online reputation management and let your competitors steal the 5-Star Ratings that so clearly belong to you!

Your Investment

When it comes to an SEO Strategy for your manufacturing business, The MAP is all you need.

We'll do all the heavy lifting by researching your competitors, evaluating your website's health,
formulating keyword, content, citation, and online reputation strategies.

We'll provide you with a step-by-step plan with comprehensive checklists and a project calendar, so you and your team can hit the ground running.

Starting at $2,500, we'll provide a customized MAP tailored to your business's needs and meet with your team one-on-one to prepare you for the journey ahead.

We're so confident that you'll love The MAP, that we offer a 100% Money Back Guarantee!

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Frequently Asked Questions

How Much is The MAP & What is The Money Back Guarantee?

Starting at $2,500, we'll provide a customized MAP tailored to your business's needs and meet with your team one-on-one to prepare you for the journey ahead. 

We're so confident that you'll love The MAP, that we offer a 100% Money Back Guarantee!

Before we begin our thorough research and analysis to prepare and provide you with The MAP, we will have an initial discovery meeting to allow us to learn more about your manufacturing company and where your strengths and weaknesses lie. This will allow us to provide our best recommendations and strategies moving forward.

To start the research and strategizing process we will send out an initial invoice and agreement for your approval and signing. Once the agreement is signed and approved we start our research and thorough analysis of The MAP. 

How Long Does It Take?

The project timeline for The MAP depends on the complexity and scope of the project. The MAP can take as little as 30 - 60 days to be prepared and ready to present.

Can You Help Me Implement The MAP?

Are you feeling overwhelmed and don’t have the muscle to implement The MAP on your own?

We can help, and if you choose us the initial investment is applied towards that fee.

Is The MAP Customized to Our Manufacturing Company?

The MAP is completely customized to your manufacturing company and its needs. We evaluate your manufacturing companies strengths and weaknesses.

How Long Does it Take to See Results?
What if My Website is Outdated? Can The MAP Still Help My Manufacturing Company?
What is SEO?

SEO stands for Search Engine Optimization. It refers to techniques that help your manufacturing website rank higher in search engine results pages (SERPs). Ultimately, this makes your manufacturing website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google.

SEO works by optimizing your manufacturing website's pages, conducting keyword research, and earning inbound links. Generally, you can see results of SEO efforts once the webpage has been crawled and indexed by a search engine. There are a lot of ways to improve the SEO of your site pages. Search engines also look for elements including keywords, image tags, title tags, inbound links, and internal link structure.

Additionally, search engines also look at site design and structure, visitor behavior, as well as other external, off-site factors to determine how highly ranked your manufacturing website should be in their search engine result pages.

What are Keywords?

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your manufacturing site through search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your manufacturing website. Keywords are just one of the main elements of SEO.

In other words, you need to know how people are looking for the products, services, or information that your manufacturing company offers, in order to make it easy for them to find you. Otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your manufacturing site rank above your competitors.

This is why developing a list of keywords is one of the first and most important steps in any search engine optimization strategy. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Keywords are foundational for all your other SEO efforts, it is well worth the time and investment to ensure your SEO keywords are relevant to your audience and effectively organized for action.

How Does Google Determine Search Result Rankings?

Google’s algorithm and information gathered by the search engine “spiders” create a ranking for a website. Then, the websites are displayed on search result pages in an order that reflects Google’s opinion of each manufacturing website’s authority.

Being the top result on SERP's establishes the highest authority and relevancy of your manufacturing site’s link in regards to a user’s search.

The higher the rank, the more traffic to your manufacturing website. The more traffic to your manufacturing website, the higher the opportunity for generating leads and landing potential customers. As you can tell now, it’s pretty damn important.