Keyword Strategy

What is Keyword Strategy?

A Keyword is a word or phrase that is typed into search engines, and is also the foundation of search engine optimization (SEO).

Why is it important?

Keyword Strategy can help answer questions about:

  • What will people be searching for
  • How many are searching for it
  • What format do they want that information in

By knowing the answers to these questions, you’ll know how to avoid creating content that nobody is searching for. To sum it up, it makes it easier for people to find your business’ website, bringing in more traffic.

How do we help?

Our keyword strategy consists of:

  • Keyword Analysis
    • Your Current Top 10 Keywords/Key Phrases
    • Your Competitor's Top 10 Keywords/Key Phrases
    • Keyword Search Volume
    • Your Current Keyword Search Ranking
  • Keyword Recommendations
    • Recommended Top 10 Keywords/Key Phrases
    • Keyword to Page Mapping Suggestions

A strong keyword strategy is important for SEO because it increases both site visibility and traffic. It is equally important to know how to do it right, as well as understand why it’s so necessary.