Search Ranking for Primary Keywords

What is Search Ranking?

Search Ranking is your website’s position in the Search Engine Results Page (SERP). Google ranking systems are designed to sort through hundreds of webpages in their Search index to find the most relevant, useful results in a fraction of a second, and present them to the people in a way that helps them find what they’re searching for.

Why is it important?

Users typically will not look past the first page of a search, and so finding the right keywords will have a major impact on your site traffic, lead generation, and conversions. Content relevance and backlink quality for pages are important since there are several ranking factors that influence your website’s position on the SERP. These factors include:

  • A Secure and Accessible Website
  • Page Speed
  • Mobile Friendliness
  • Domain Age, URL, and Authority
  • Optimized Content
  • Technical SEO
  • User Experience
  • Links
  • Social Signals
  • Real Business Information