When it comes to your manufacturing website, Janell Wyatt, Driven Digital’s Search Engine Optimization or SEO specialist, says SEO is more important now than it has ever been before.
What Does SEO Have to do with Marketing my Manufacturing Company?
Search engines such as Google, Yahoo and Bing have ever-changing SEO formulas or algorithms that determine where a website appears within the results pages of a person’s search.
The closer to the top a website falls, the better. Why? When a search engine yields results, it presents to the user a list of sites it has crawled in order of what it views as most relevant to the search terms. Therefore, if your website is towards the top, it is more likely to be clicked on by a potential customer than if it appears further down the list.
That is why Janell claims SEO remains one of the single most important components of any organization’s branding efforts and online presence. “Without SEO, people will have a very hard time finding you and will instead find your competitors”, she says.
Search Engine Optimization is not a game of chance but is instead something that requires constant effort to yield great results. In their article, “Five Ways to Improve Your Site’s Ranking (SEO)“, Michigan Tech recommends manufacturers begin with the following to jumpstart a website’s SEO.
Content is King
At Driven Digital, we often stress the importance of content when it comes to having good SEO. Michigan Tech does too and explains that because quality content is the number one factor within search engine rankings, it should include good writing and relevant keywords.
Not only does good content help to establish a business as relevant and an authority, but it has the ability to increase website traffic.
Publishing new content regularly also gives your company’s SEO a boost and helps to establish your website as one that is up to date and an authority in its industry.
The Missing Link
Including links within your site’s content is a great SEO technique that is simple yet effective. Michigan Tech says that by inserting a few links that are tied to relevant pages within your website, you are improving site search engine rankings.
Alt, Who Goes There?
Five Ways to Improve your Site’s Ranking (SEO) writes that giving descriptions or alt tags to the images and videos in your website’s media is beneficial to SEO, because it aids search engines in locating the pages within your site.
First Thing’s First
Like anything worth doing, Search Engine Optimization requires time and effort to yield the desired results. That’s why Janell Wyatt says it is important that every business to have an SEO strategy in place if they are interested in succeeding in terms of online marketing.
You can get to know our awesome SEO Expert, Janell, in our previous post, “In with the New | A Driven Addition” .
WHO WE ARE
DRIVEN DIGITAL IS A DIGITAL MARKETING AGENCY WHOSE MISSION IS TO GIVE MANUFACTURERS THE COMPETITIVE EDGE THEY NEED TO STAND OUT ONLINE
Driven Digital provides manufacturers with full-service digital marketing services. We refine and define who and what companies are to their most profitable customers. We develop competitive advantages and earn more sales and market share for manufacturers. If you are a manufacturer who is in the market for a new website or would like to know how we can make your website reflect the quality and success of your business, visit our website to get a quote or email us at firstname.lastname@example.org to learn more! Also, check us out on Facebook, Google+ and LinkedIn!