“I would say communication would be a little bit less than an ‘A’ because I don’t think we’ve gotten the word out what we’ve done because I think we’re so busy getting it done that we’re not talking about it.” – Donald J. Trump
Social media is huge! People, if your manufacturing company isn’t tweeting or posting updates on Facebook, LinkedIn, or Google+, you’re missing millions and millions of golden opportunities. Like millions and millions. Folks, people will “like” your business’ page, so they can receive all these amazing updates and latest news.
These people are your fans. They love you, they believe in your message. It’s terrific! So, you better have a winning social media plan Folks.
Get a Business Page
Most of the people who “like” your manufacturing business pages love your business. They just love you, they want to be you.
Folks love to be honest on social media. It makes them feel powerful and strong. They have to share their amazing opinions on Facebook, Google+, Twitter, and LinkedIn. Reviews can get totally out of control. Some people have no class, but we love honesty.
We’re probably the most honest folks in the world. Being too honest is better than being crooked. Plus, you find out who the haters are.
Sorry Haters! Bad reviews can help your business win too. If your company is weak people will point it out. So fix it! Continual improvement–it’s huge. It’s a big deal!
When you get an amazing or disgusting review on social media you need to respond right away. People live for that. They think it’s just terrific!
Social Media and SEO
People think they know how social media affects SEO, but they don’t. They never know–it’s a huge guessing game to them.
We know so much about the relationship between social media and SEO that we’re like relationship experts. We’re the best! So believe us:
- Facebook and Twitter social signals aren’t a direct ranking factor.
- Social sharing isn’t a strong ranking factor.
- Engagement gets better rankings, and social media drives better engagement.
- High social engagement usually means a higher click-through rate (CTR)
Folks, shares, and likes can’t get your site to the front page, but if you have a lot, it’ll get your manufacturing website more clicks. Clicks help you win!
You’ve Got to Google+
If you’ve got a Google account you’ve got a Google+ page. It’s terrific. What’s worse is when people ignore Google+ and believe us, they ignore it all the time. Absolutely phenomenal!
Google+ is a rockstar! It’s the social media channel that makes a huge impact on organic SEO. Huge! Facebook and Twitter can’t do what Google+ can People. Google trusts its own people and tools more than anything. They don’t trust outsiders. That’s why they’re always winning!
When you have a manufacturing Google+ page you need to share content from your website with links. Keep it new and fresh but don’t get crazy. No one likes losers who post the same content all the time. That’s weak. A page like that deserves to lose all the time. Like every day.
Make sure you get the +1’s on your posts. These are post shares. Believe us, shares are terrific–they’re the best. +1’s from important people like us are better. You’re going to want +1’s.
Don’t Think, Just Do
Social media shouldn’t scare you, folks. Not having LinkedIn, Facebook, Twitter should. You’re not winning until you’ve gone social, people. It’s just #smartbusiness.
Hey, we’re here to help you embrace tweets and posts. Believe us, we know what we’re doing, and we have amazing social media strategies and training. All you have to do is ask.
Dive in, let’s make your manufacturing business social again!