We deploy a competitive analysis strategy that identifies your major competitors and researches their SEO rankings, keywords, and overall web presence.

By doing this, we create an aggressive search engine optimization strategy that will improve upon your competitors (and probably make them cry). Our SEO strategy will allow you to adjust for their strengths and capitalize on their weaknesses.

During this process we will:

• Identify competitors

• Analyze competitor's strengths and weaknesses

• Determine competitive positioning

• Create a Comprehensive SEO Strategy  

  • Complete with Tactical Action Plan

  • Includes SEO Deployment Schedule

Without a solid understanding of your competitor's online web presence positioning, your SEO efforts will fall flatter than the search results on the second page of Google.

A healthy website is more than just a good-looking site. Search engines like Google don’t index and rank websites based upon beauty; they rank sites in search based upon how well they are optimized. To begin, we start with a site audit. The audit determines the number of total errors and warnings that are found on your web pages. Most of these errors and warnings lead to a negative user experience. Again, optimized web pages improve your search engine rankings.

• Site Health Report
  • Meta Description
  • Broken Links
  • Page Speed
  • Mobile Usability

Not properly managing your website health means you are missing out on many opportunities to rank higher on keywords that your potential customers are searching for to find your products and services.

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The keyword strategy process begins with a keyword analysis resulting in our top recommended keywords and strategy moving forward. Creating a strong keyword strategy is one of the most important things you can do to improve SEO.

Our keyword strategy consists of:

• Keyword Analysis
  • Your Current Top 10 Keywords/Key Phrases
  • Your Competitor's Top 10 Keywords/Key Phrases
  • Keyword Search Volume
  • Your Current Keyword Search Ranking
• Keyword Recommendations
  • Recommended Top 10 Keywords/Key Phrases
  • Keyword to Page Mapping Suggestions

A strong keyword strategy is important for SEO because it increases both site visibility and traffic. It is equally important to know how to do it right, as well as understand why it’s so necessary.

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Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search results.

This means you can't simply create content for the sake of just having content on your website and expect to see any results. Millions of blogs and web pages are created each day, so you need to be strategic about what content you create and how you create it.

Key factors to consider when creating content include:

• keyword distribution
• keyword density
• content layering and optimal internal linking
• understanding linkability and identifying opportunities
• regular addition of new content
• maintenance of existing content

Our SEO content strategy includes these processes—and several more that aren't listed here (our secret sauce):

• Content Analysis
  • Evaluate Keyword Density & Distribution
  • Evaluate Quantity of Content
  • Evaluate Usability
  • Evaluate CTAs
    • Based on User Persona & Sales Process
• Content Recommendations
  1. 9 Element Homepage Strategy (includes Wireframe)
     1. The Header - Pass the “Grunt Test”

1. 1. 1. Clear Navigation - If you Confuse, you Lose

1. 1. 1. The Stakes - What is at stake if customers don’t buy your product?

1. 1. 1. Value Proposition - What benefits will your customers experience when they buy your product or service?

1. 1. 1. Primary Call-to-Action - Tell them what you want them to do.

1. 1. 1. Guide - To position yourself as the Guide in your customer’s story, you need to establish empathy and authority.

1. 1. 1. Product/Service Description - List the top three products or services that you sell.

1. 1. 1. The Plan - The goal for the “plan” section of your website is to provide your customer with a simple path that shows how simple it is to do business with you.

1. 1. 1. Secondary Call-to-Action - Optional, depending on the Buyer’s Persona and the Buyer’s Journey.

• Determine & Implement Segmented CTAs
  • Based on Buyers Personas
• Content Growth Plan
  • Posting to Blog on a Regular Basis
  • Content Page Creation (based on Keywords)

Content strategy isn't only vital to the success of your SEO campaign, it can be overwhelming and a lot to manage. We'll lay out a straightforward content creation plan with content ideas, tactics, and a perfectly curated timeline.

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Citations help search engines to verify that your business exists. Search engines use the citations to verify the accuracy of the contact details. If your NAP (Name, Address, Phone) is listed in many credible sources, it signals to Google that your business is legit. This helps to create authority, establish trust, and improves your ranking on the local search results.

With that said it's important to implement a citation strategy to put your business as a credible source online!

Our citation strategy consists of:

• Citation Analysis

  • Citation Report
  • Competitor's Citations

• Citation Recommendations

  • Fix Consistency or Name, Address, and Phone (NAP)
  • Add 10 Citations per month

Missing or incorrect Citations negatively impacts your ranking in search results. Let us show you the key citations to get your business ranking higher!

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Online reputation creates, cultivates, and maintains your brand name and its good standing online.

No reviews or limited reviews hurt your business just as much as bad reviews.

One of the first things potential clients look for in their buyer research is qualified—and quantified—reviews from other consumers.

We'll help build your brand's online reputation by providing:

• Online Reputation Analysis

  • Online Review Report
    • Count of Reviews
    • Average Rating

• Online Review Recommendations

  • Respond to All Online Reviews (where possible)
  • Deploy Review Campaign to Current/Past Customers

Online reviews are the single most important factor for building instant trust, authority, and credibility with potential customers.

Don't overlook the importance of online reputation management and let your competitors steal the 5-Star Ratings that so clearly belong to you!

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